Homestead Technologies and Switchboard Team Up to Make Online Yellow Page Ads Available to Small Business Members (PR Newswire)
Switchboard Incorporated, leading provider of directory technology and Nearbuy(SM) locally targeted e-marketing solutions, and Homestead Technologies Inc., a leading provider of Web site building services, today announced that Switchboard will be the Internet yellow pages provider for the Homestead(R) Professional Web site building service.
– Apr 25 7:00 AM ET
My spin: Ok,this deal sounds interesting, but I just wonder how much value a small business person will have from advertising on Switchboard’s yellow pages…I guess I’m just very pessimistic about online adv and think more targeted approaches are better – like text adv on goto.com, ask.com, yahoo.com, about.com and google.com – which I’ll be using in a few weeks!