Palo Alto Software Announces Marketing Agreement with Intuit
EUGENE, Ore., June 20 /PRNewswire/
— Two dominant players in the software industry have formed an alliance to bring business planning resources to QuickenÆ and Small Office/Home Office (SOHO) users. Palo Alto Software, known for the best selling business planning software, Business Plan Pro(TM), announced a marketing alliance with Intuit (Nasdaq: INTU – news) the leading provider of financial software and Web-based services for consumers, small businesses and accounting professionals.
My spin: The most powerful marketing agreements are between powerful “real business” small biz companies – Palo Alto teaming up with Intuit is an ideal marriage. Intuit is for sure solidifying it’s branding and reach in the small biz market as is Palo Alto. Their competitors should take note and act FAST with their own powerful co-marketing initiatives!