Small Business Survey Finds Very Different IT Needs Among Small Businesses (Business Wire) Key3Media Group, Inc. released today the results of its COMDEX Small Business Survey, which found that home office small businesses have very different IT needs than commercial office small businesses in regards to IT investment priorities, IT budgets and preferred purchasing channels.
My spin: Excellent report and should be must have reading for every SMB marketer/seller.
““When considering IT purchases, small businesses are concerned with how technology will keep them competitive and cut overall expenses, and how well it will be serviced and supported by vendors,” said Doug Gold, vice president, content development and educational programs/COMDEX. “It’s important for IT vendors to realize that small businesses need reliable products and long-term vendor support.” “