In-House ROI Studies Could Be Misleading, By CyberAtlas staff
New Jupiter Executive Survey data found that 59 percent of do-it-yourself ROI studies generate a positive result — a number that leads Jupiter analysts to believe that in-house ROI analysis is often a self-fulfilling prophecy. Jupiter analysts have found that many “do-it-yourself” studies use inconsistent definitions of ROI metrics in an effort to show positive results, therefore making it nearly impossible to correctly choose which projects should be funded and which should be killed.