According to IDC Compaq leads small – medium sized business in PC sales, in quarter to quarter growth.
Compaq Computer Corp., (NYSE: CPQ) today announced it was the only company in the technology industry to increase market share in the small and medium business (SMB) market quarter over quarter. And, the company regained the Number 1 unit market share position for Q3 2001 in North America for industry-standard (Intel architecture) servers in the under $25,000 segment.
Jim Milton, senior vice president and general manager of Compaq North America, attributes this success to aggressive sales and marketing campaigns such as the “Business Tuesday” weekly product promotions and monthly product promotions. These initiatives are designed to increase sales over the telephone and Internet. The Compaq referral program helps extend brand reach by having
organizations – such as the National Black Chamber of Commerce and Latin Business Association – serve as agents who receive competitive commissions for recommending Compaq products and services to its members.
Building on direct and referral program sales initiatives, Compaq recently launched an innovative program for its solution provider
network so they can provide discounted sales of bundled technology solutions from Compaq to create industry-specific solutions for
My spin:Dell’s going to do well by having low prices, but I think those vendors that can bundle great deals like “Free IPaq, with purchase of 2 dekstop PCs and etc” and promote good referral progams can also succeed – as Compaq has proven it can do