GotMarketing Partners with Oracle Small Business Suite to Offer Campaigner Email Marketing Tools
Agreement Enables Businesses to Create, Send and Measure Email Campaigns Quickly and Easily with Campaigner’s Affordable Email Marketing Tools
Campbell, California, March 4, 2002 – GotMarketingô, a provider of self-serve email marketing tools, today announced a partnership that incorporates GotMarketing’s Campaignerô email marketing tools into the Oracle Small Business Suite, powered by NetLedger, as a recommended email marketing solution.
Oracle’s Small Business Suite’s small- and medium-sized business customers now benefit from access to the intuitive and affordable email-marketing software. Campaignerô Web-based email marketing tools make it easy to create and send measurable, permission-based email campaigns. Email marketing is ideal for generating revenue and building business because it is the fastest, most affordable medium for lead and customer acquisition.
My spin:It’s all about reach, reach, reach and getting those you reach to buy, buy, buy. Gotmarketing, their competitor Roving.com and other smaller ASPs (and any other business for that market) are going to aggressively partner with larger partners who are spending huge marketing dollars (like Oracle). The large partner gets valued added services to sell and the small services provider gets a low cost way to extend their reach.
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