VARs Cash In On SOHO Market

CRN Harrisburg, Pa. – 3:08 PM EST Fri., Apr. 19, 2002
More manufacturers of consumer electronics are turning to the reseller channel to reach the SMB/SOHO space,and they’re bringing high margins with them.
In many cases, the vendors’ new products are too complex to be installed by retailers, said Michael Timar, national products manager for facsimile and SOHO IP devices at Panasonic, Secaucus, N.J. (full story)