Intuit’s small-business push pays off

CNet: Why is financial software and services company Intuit setting its sights on small business?
The same reason Willie Sutton gave for robbing banks, said Raymond Stern, senior vice president of corporate development and strategy: “Because that’s where the money is.”
Intuit, best known to consumers for its Quicken personal finance software and TurboTax tax preparation products, announced a major shift in corporate strategy last year with its “Right for My Business” campaign. Building on its QuickBooks software, well established as the leading accounting package for businesses with 20 or fewer employees, Intuit aimed to become the main provider of finance-related software and services to a full spectrum of small businesses, handling everything from payroll to tax filing. (get the full story)
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