Trying to Keep Computers in Line

NYT Times: WHEN United Airlines inadvertently sold tickets on its Web site last Tuesday for $5 apiece, it was simply another example in the struggle by Internet merchants to keep their computer systems from acting like disgruntled employees.
A United spokeswoman, Chris Nardella, said the company did not detect the problem for about 50 minutes, during which time consumers were able to buy $5 seats on all flights from and through Chicago and Denver. Ms. Nardella said United sold about 1,000 of the cheap tickets, which it will honor, before it shut down the online booking engine for a half hour and fixed the problem.
My spin: It can be scary when your computers get out of line and start spitting out $5 tickets that should cost a few hundred dollars!! Take steps to minimize costly “technical” errors


About Ramon Ray

Ramon Ray, Marketing & Technology Evangelist, & Infusionsoft. Full bio at . Check him out on Google Plus, Twitter or Facebook