The Invisible Advantage

Optimize Magazine: Measuring and managing your company’s intangible assets can lead to a clearer view of corporate value.
How much of your company’s value is based on items that don’t appear on your balance sheet? Don’t know? Chances are, the financial market does. Intangibles are a company’s people, ideas, know-how, relationships, systems, and work processes–in short, the facets of business that most companies overlook and take for granted. Typically, intangibles don’t get measured, managed, or disclosed. But intangibles matter a lot. Both Wall Street analysts and sophisticated investors use them to gauge corporate strengths and prospects. (Full story)

The following two tabs change content below.
Ramon Ray, Editor & Technology Evangelist, Smallbiztechnology.com . Editor and Founder, Smart Hustle Magazine Full bio at http://www.ramonray.com . Check him out on Google Plus, Twitter or Facebook