The Invisible Advantage

Optimize Magazine: Measuring and managing your company’s intangible assets can lead to a clearer view of corporate value.
How much of your company’s value is based on items that don’t appear on your balance sheet? Don’t know? Chances are, the financial market does. Intangibles are a company’s people, ideas, know-how, relationships, systems, and work processes–in short, the facets of business that most companies overlook and take for granted. Typically, intangibles don’t get measured, managed, or disclosed. But intangibles matter a lot. Both Wall Street analysts and sophisticated investors use them to gauge corporate strengths and prospects. (Full story)


About Ramon Ray

Ramon Ray, Marketing & Technology Evangelist, & Infusionsoft. Full bio at . Check him out on Google Plus, Twitter or Facebook