Optimize Magazine: Measuring and managing your company’s intangible assets can lead to a clearer view of corporate value.
How much of your company’s value is based on items that don’t appear on your balance sheet? Don’t know? Chances are, the financial market does. Intangibles are a company’s people, ideas, know-how, relationships, systems, and work processes–in short, the facets of business that most companies overlook and take for granted. Typically, intangibles don’t get measured, managed, or disclosed. But intangibles matter a lot. Both Wall Street analysts and sophisticated investors use them to gauge corporate strengths and prospects. (Full story)
Latest posts by Ramon Ray (see all)
- 5 Tips To Choosing Your Marketing Automation Provider - December 16, 2016
- GoDaddy Enhances Mobile Shopping With ApplePay and Shopping Cart Intelligence - December 14, 2016
- 3 Reasons Invoicing Apps Are Essential For Fledgling Businesses - November 28, 2016