Getting SMEs to your event…… depends on finding a speaker who can do this.

From: Warrillow Weekly :
Some small business marketers try to reach their customers and prospects using event marketing, such as seminars or speaking engagements. This tactic can be extremely successful – if you get the right speaker. (full story)
My spin:Believe me at PC EXPO…I drew in a CROWD. Speaking for 3 days for about 7 hours was a strain on my voice, but so necessary and crucial in revving up and drawing in crowds and giving exposure to my booth partners.