Home Networking Evolving Beyond the Early Adopter, In-Stat/MDR Surveys Behaviors of Existing Users

SCOTTSDALE, Ariz., July 8, 2002 ≠ According to In-Stat/MDR (http://www.instat.com), home networking is rapidly moving from what has been an early adopter market in 2001 to one of the “early majority” in 2002. The high-tech market research firm reports that as home networking technology is increasingly adopted by a broader segment of the population, the buying and usage behavior of those who are already networked will serve as important indicators of which applications, products and uses the newer, wider
audience will eventually adopt.
“The home networking market began to materialize, from an industry standpoint, three years ago,” says Mike Wolf, a Director at In-Stat/MDR. “And while large numbers of consumers are beginning to buy and install home networking equipment, the market is just in the first stage of a transition beyond to a wider audience. Today, many more people have awoken to the benefits of home networking, and are beginning to vote with their dollars for equipment such as basic home routers and wireless Local Area Network (LAN) cards and access points. And over time, this will transition to networked devices around the home, including networked entertainment devices such as wireless Web pads, networked home systems and home servers.”
In a survey performed in conjunction with HomeNetHelp.com, In-Stat/MDR has found the following:
– 95% of those who had already installed a home network installed it primarily by themselves, with the
majority learning to install their network through Internet research, instruction manuals and books.
Those respondents who currently do not have a home network but are interested in one, while still a
largely do-it-yourself crowd, rely much more heavily on sources other than themselves.
– Over 45% of survey respondents that did not currently have home networks indicated that they plan to buy some home network equipment within three months or sooner, while another 45% believe they will buy in six months to a year.
– Ethernet is the predominant type of networking technology among those who currently have home
– Since nearly four out of five of those in the study use a home router in their network, those vendors that
have strong penetration in this market are significant players in the home network marketplace. According to those we surveyed, the leading brand, in terms of end-user adoption, is Linksys.
– When asked what are the primary applications for their home network, existing home network owners responded, predictably, that nearly every one used their home network for the big-three home network applications of broadband, printer and file sharing.
The report, “Follow The Leader: A Survey and Analysis of Advanced Home Network Users” (#IN020613RC), reports the results of a survey done in conjunction with HomeNetHelp.com, a home networking portal that assists users, both new and old, to the topic of home networking. This report looks at how these advanced users currently utilize their home networks. It also examines what types of equipment they use, what vendors they favor, and what channels they believe are the best for obtaining their home networking equipment. To purchase this report, or for more
information, please visit: http://www.instat.com/catalog/cat-rc.htm or contact Matthew
Woods at mwoods@reedbusiness.com; 617.630.2139. The report price is $2,495 U.S.D.