HP To Sell Direct to Small Businesses

Hewlett-Packard has announced plans to sell products directly to more than 2 million small businesses. Previously, the direct sales model had been reserved for the company’s largest enterprise customers. But the move is by no means a guaranteed win. The small-business market has been among the most difficult for name-brand computer manufacturers to crack… (full story)
My spin:This is not news at all, however, I don’t know if it will make that much of a difference for HP sales. I guess will know in a few months. Selling direct, is more than just producing a shiny new catalogue.

The following two tabs change content below.