MINNEAPOLIS, Sept. 18 /PRNewswire-FirstCall/ — Driven by its vision of global leadership in business applications for small, midmarket and corporate customers, a vision built on innovation, unwavering customer support and a world-class partner network, Microsoft(R) Business Solutions today announced bold new initiatives developed to help its worldwide network of partners and customers quickly and affordably realize their full business potential. Unveiled during its annual event for global partners, Stampede 2002, the initiatives were announced in conjunction with the formal rollout of the Microsoft Business Solutions brand. Microsoft Business Solutions includes the businesses of the former Great Plains, Microsoft bCentral(TM) and Navision a/s, the latter of which was acquired in July. (full story)
My spin: You talk about excitement! The small-medium sized business market is HOT, HOT, HOT. Microsoft is holding nothing back from dominating in this broad market and its competitors are launching everything they have to reach and sell to this at times elusive market. Influencers, channel, advertising…there’s so many ways to sell to them. Then what about support. What about the “up sell”….these are exciting times and the companies like Microsoft, Intuit, BEST, Front Range, DELL, HP and many other are who can offer a full suite of compelling solutions will do VERY well.
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