Secret to CRM? Keep it simple

ZDNet: LONDON–One of the UK’s largest high-street banks has launched a robust defense of customer relationship management (CRM), urging companies to “keep things simple” if they want to achieve success. (full story)
My spin: This does not go for just CRM solutions but also for all technology. The simpler technology is – the better it will be for you. Of course sometimes you may need seemingly complex technology but even in that complexity the key word is simplicity.