VARs Reign in LAN Equipment Procurement

SCOTTSDALE, Ariz. October 7, 2002 ≠ A recent survey performed by In-Stat/MDR (http://www.instat.com) has found
that VARs are the most popular channel for LAN equipment procurement amongst surveyed large and small businesses
alike. The high-tech market research firm’s survey of those with decision-making and/or purchasing authority for
network equipment and services at their companies and organizations revealed that, even though larger companies
are more likely to buy directly from a manufacturer and smaller companies are more likely to buy through retail, VARs are definitely the preferred way to go, with 56.4% of survey respondents indicating that they purchase their LAN equipment through that channel. (full story)

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Ramon Ray, Editor & Technology Evangelist, Smallbiztechnology.com . Editor and Founder, Smart Hustle Magazine Full bio at http://www.ramonray.com . Check him out on Google Plus, Twitter or Facebook