IBM technologies to make PCs think for themselves

My spin:Here’s the full press release about IBM’s new “Think” strategy which it says will differentiate it from its competitors. I’ll have more details on this later on in Small Business Technology Report. Are PC’s mere commodities. Can vendors differentiate their PCs enough that customers will take notice?
IBM announced “ThinkVantage Technologies,” a set of PC solutions designed to help customers address a fundamental problem with personal computers — with all the advances in speed, graphics and storage capacity, PCs still require too much time and money to configure, maintain, upgrade and repair.
Some analysts estimate that 80 percent of the cost of a PC is in managing and supporting systems after its initial purchase. ThinkVantage Technologies are new hardware and software tools available today that help customers drive down these information technology (IT) support costs. They provide new innovations for real business advantage, such as simplifying the deployment of wireless networks, or helping to make PCs more secure. ThinkVantage Technologies are at the heart of a new “Think” strategy from IBM that points toward a future where PCs will be able to automatically diagnose and fix problems.
IBM RapidRestore PC, a software tool preloaded on IBM PCs that can restore previously saved data and applications after a software failure.
Embedded Security Subsystem, a system of both hardware and downloadable software available on select models, based on industry standards, that helps protect valuable data.
ImageUltra Builder, a toolkit for IT departments that helps them reduce the number of software images they support.
System Migration Assistant, a software tool that simplifies the transition from old PCs to new ones
Access Connections, which frees up people from worrying about how to configure their systems and switch between different environments, regardless of what kind of “connection” they’re using — wired or wireless, home, office or elsewhere.
Access IBM, a one-button method of putting people in touch with automated service and support.
(full story)