INTUIT UNVEILS NEW QUICKBOOKS 2003 FINANCIAL PRODUCT LINE

My spin:Just like a perfect choir Intuit continues providing its customers with even more reasons to upgrade – and reasons for prospective customers to consider switching to a Quickbooks platform.
— Delivering on the “Right for My Business” Strategy, Intuit Expands Offerings to Give Businesses More Choices —
MOUNTAIN VIEW, Calif. – November 13, 2002 – Intuit Inc (NASDAQ: INTU), a leading provider of business and financial management solutions for consumers, businesses and accounting professionals, today introduced the new line-up of QuickBooks(r) products for 2003. New financial solutions for small businesses include the new release of QuickBooks, specialized versions
of QuickBooks for contractors and accountants, as well as an updated version of QuickBooks Enterprise Solutions Business Management software for larger and more complex businesses. These products, along with the recently announced Intuit(r) Payroll Services Complete Payroll, are in alignment with the three key elements of Intuit’s “Right for My Business” strategy: 1)
deliver industry-specific solutions for different types of businesses, 2) offer accounting solutions for larger and more complex businesses, and 3) offer business solutions that extend beyond accounting to business management.
“With the QuickBooks 2003 products, no one else gives small businesses the power to manage their companies as effectively as Intuit,” said Dan Levin, vice president and general manager of QuickBooks Financial Solutions. “If you are in the construction business, we have a solution for you. If you are an accountant, QuickBooks has you covered. And if your business is just starting out or growing in size or complexity, we have a QuickBooks financial solution right for your business, too.” The new 2003 line-up includes: QuickBooks(r) Premier, Pro and Basic 2003; QuickBooks(r) Online Edition v 7; QuickBooks(r) Premier: Contractor Edition
2003; QuickBooks(r) Premier: Accountant Edition 2003; and QuickBooks(r) Enterprise Solutions Business Management Software v 2. Intuit also recently introduced Intuit Payroll Service Complete Payroll, the only full service outsourced payroll solution that can be used directly from within QuickBooks, which makes the entire payroll process faster, more convenient and more accurate for users.
In conjunction with Intuit’s announcement, nearly 70 third-party developers, all members of the Intuit Developer Network, are announcing new products or services separately available for purchase that integrate with QuickBooks 2003. These applications range from automotive and construction applications to task-specific applications built for real estate, manufacturing and
transportation businesses. (see separate press releases). Additional information about third-party applications and services that share data with QuickBooks 2003 products can be found on the QuickBooks Solutions Marketplace through Quickbooks.com or directly at .
“For over a decade, Intuit has been delivering easy-to-use financial applications that empower small businesses to leverage technology to help make effective daily business decisions,” said Helen Chan, senior small and medium business analyst at the Yankee Group. “The new QuickBooks product line demonstrates that the company listens and responds to their small business customers’ industry-specific and company-specific needs. Intuit’s continued focus on the small business market and large installed customer base position the company well in providing solutions that tangibly solve small businesses’ pain points.”

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Ramon Ray, Editor & Technology Evangelist, Smallbiztechnology.com . Editor and Founder, Smart Hustle Magazine Full bio at http://www.ramonray.com . Check him out on Google Plus, Twitter or Facebook