Can Gateway’s new leadership team save it.?

Gateway Announces Additions to Leadership Team
POWAY, Calif., Jan. 28 /PRNewswire-FirstCall/ — Gateway, Inc. (NYSE: GTW) today announced the addition of four expert leaders to its retail and product teams. As part of the company’s ongoing management team realignment that was announced earlier this year, the new hires bring the operational expertise necessary to provide a stronger focus and accountability across all segments, products and channels.
“Expect big things from this team,” said Ted Waitt, Gateway’s chairman and CEO. “They’re going to make Gateway a better company for our customers, employees and shareholders.”
As part of its realignment efforts, Gateway has created the new title of general manager within the company’s new structure, reflecting the breadth and senior-level accountability that these positions will have in managing the full profit and loss performance of each of their functions.
New general managers include:
William Parker, president and general manager, Gateway stores —
Parker will run Gateway’s nationwide network of retail stores.
Prior to joining Gateway, Parker was senior vice president for Banana Republic stores and operations (a division of The Gap), where
he was responsible for the major business categories including customer satisfaction, finance and operations management, store
merchandising, visual presentation and marketing for Banana Republic’s 400 retail stores. Parker’s retail experience also
includes work with Old Navy (a division of Gap Inc.), Carson Pirie Scott, Target Corporation and May Company.
I do not know the answer, but he has no tech background from what I can see…does that matter?
John Engel, senior vice president and general manager, desktop PCs
Engel will run Gateway’s $2 billion desktop PC business, the company’s core business and most extensive product line. A seasoned
business leader, he most recently served as executive vice president at PerkinElmer (formerly EG&G) where he led the Life Sciences
division and previously the Optoelectronics division which he grew to a $500 million business in just two years. Engel also served as
vice president and general manager of AlliedSignal where he led the turnaround of the company’s $325 million global avionics business. Prior to AlliedSignal, Engel served for nine years at General Electric, where he held a number of roles of increasing management responsibility.
This guy is going to be great for Gateway!!
Scott Weinbrandt, general manager, servers — Weinbrandt will run the company’s server product business. A long-time Dell executive, Weinbrandt’s experience includes creating and leading the group that grew Dell’s server business from $50 million to $1.4 billion in just three years. Prior to joining Gateway, Weinbrandt served as a technology consultant for Solana Capital Partners, a venture capital firm focused on funding companies in the technology, medical and manufacturing segments.
Dell….sure I love him for Gateway too :)
Monica Gout, general manager, Gateway.com — Gout will run Gateway’s e-commerce business. Most recently, Gout served as vice president, business solutions for Gap Inc. Direct (a division of Gap Inc.), where she built and managed key areas of the company’s core e-commerce business, including Gap.com, OldNavy.com and BananaRepublic.com.
For some reason, two people from Gap doesn’t smell right to me…
In addition, Gateway announced that Arthur Rubinfeld of AIRvision has joined Gateway as a senior consultant, working with the company’s new president of retail to redesign the company’s core store concept, customer experience and its retail real estate portfolio. Rubinfeld was previously executive vice president at Starbucks Corporation, where he spent eight years
overseeing the design and expansion of the company’s retail stores.
Arthur will work with William Parker I guess?
These new additions are part of an ongoing organizational realignment, which began last year with the appointment of former Chrysler executive Rod Sherwood as chief financial officer and continued in 2003 with the appointment of IBM veteran Joe Formichelli as executive vice president of operations and former Sony executive T. Scott Edwards as executive vice president of the
company’s consumer business.

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Ramon Ray, Editor & Technology Evangelist, Smallbiztechnology.com . Editor and Founder, Smart Hustle Magazine Full bio at http://www.ramonray.com . Check him out on Google Plus, Twitter or Facebook