Why does Fast Company Magazine’s Company of Friend’s coordinator like Cingular’s Sidekick?

It’s as close as we can get to a personal area network right now.
I dislike it as a phone because of its design and service fees, but as a persistent net access, any time most any place email and Web client, it’s brilliant.
I’ve googled for directions on street corners. I’ve made notes in bookstores. I’ve taken pictures and emailed them to friends and family instantaneously. I read books, come across a reference I don’t understand, google the web for context, and return to the book — without leaving the couch. I’ve IM’d in elevators.
I like having the net in my pocket.
Heath Row | Social Capitalist | Fast Company