News Factor: The CRM Mistakes Small Businesses Make
My spin: Read and learn
News Clip: Never before have small and mid-size businesses had such a range of CRM vendors — no, make that suitors — to choose among. Although CRM spending in the enterprise market is expected to remain flat in the near and mid-term, the SMB market is expected to grow by as much as 20 percent once the economy begins to take off. Not surprisingly, both large and small vendors have begun bombarding this space with new products and services, and rolling out new marketing campaigns designed to woo a grossly underserved constituency. (full story)