Cnet: Corporations seek better search results

My spin Search Engine logs are a very effective way to find out what your users want.
News Clip: When the carmaker announced that it was replacing Firestone tires on all of its vehicles, consumers stampeded the corporate Web site in search of information that went beyond the typical product sheet. Over the following days and months, Ford and search partner Ask Jeeves not only fielded thousands of searches a day; they recorded and analyzed the queries on the fly in hopes of improving the service, a practice that continues today.(full story)