In eCopy and Canon USA vs Xerox

Claudine Bianchi, vp of marketing at eCopy – a maker of document management and scanning technology — recently spearheaded a co-marketing campaign with eCopy partner Canon USA, designed to take market share away from Xerox in the digital copier space.
Bianchi brings a wide range of tech marketing experience to the job. Prior eCopy, she was vp of marketing at Newmediary, a B2B e-marketplace. She also was director of marketing at Forrester Research.
Technology Marketing spoke with Bianchi on how Canon has been giving Xerox a run for their money due to eCopy’s efforts.