News Factor: Google Buys Targeted Ad Firm as Overture Posts Profits

My spin The SE race gets more heated…with a winner emerging.
News Clip: Adding another weapon to its technology arsenal in the ongoing search engine wars, Google has announced the acquisition of privately held Applied Semantics for an undisclosed sum.
Santa Monica, California-based Applied Semantics builds software that allows ads to be targeted to match the content of a Web page. One of its longtime customers is Google competitor Overture (Nasdaq: OVER).
Google did not reveal specific plans for Applied Semantics, which was founded in 1998 and has about 40 employees.
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