My spin The SE race gets more heated…with a winner emerging.
News Clip: Adding another weapon to its technology arsenal in the ongoing search engine wars, Google has announced the acquisition of privately held Applied Semantics for an undisclosed sum.
Santa Monica, California-based Applied Semantics builds software that allows ads to be targeted to match the content of a Web page. One of its longtime customers is Google competitor Overture (Nasdaq: OVER).
Google did not reveal specific plans for Applied Semantics, which was founded in 1998 and has about 40 employees.
Latest posts by Ramon Ray (see all)
- 4 Tips for Staying Safe on a Public Computer - January 20, 2017
- 5 Tips To Choosing Your Marketing Automation Provider - December 16, 2016
- GoDaddy Enhances Mobile Shopping With ApplePay and Shopping Cart Intelligence - December 14, 2016