J.D. Eddwards sent 200 key executives, who they wanted to talk to, to try to win new business an iPaq pre-loaded with J.D. Edwards information. Guess what? Over 70 of the executives took a meeting with J.D. Edwards. A 35% + response rate for a $300 direct mail piece is is cheap says J.D. Edwards chief marketing offices Less Wyatt. (full story)
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