My spin: SAP’s investing $1 million in Asian resellers, over 2 years. I THINK that’s a lot of money. Is it worth it?
News Clip: Enterprise software maker SAP plans to offer millions of dollars worth of freebies to lure Asian resellers to its products for small and medium-size businesses.
Signing up loyal resellers is crucial for SAP, which is coming to the market after rivals such as Microsoft, Oracle, Siebel Systems and PeopleSoft.
To be funded jointly with its technology partners including Hewlett-Packard and IBM, SAP’s planned investment will cover areas such “training, development of customized solutions, marketing, as well as cash incentives for our local channel partners”, said Sun Whye Mun, SAP Asia-Pacific’s director for small and medium-size businesses. (full story)
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