News Factor: Unanticipated Benefits of CRM

My spin: Does SAP work for News Factor now? They’ve been getting a lot of press there…. But moving right along, another insightful article from NewsFactor about CRM.
News Clip: CIOs and IT managers are requiring iron-clad business cases for CRM software purchases these days, which means they tend to have a better handle on their expectations from the outset. But there are still a few surprises that result from every new project, and some execs are finding that along with the predicted gains, CRM investments are delivering some unanticipated benefits. Improving business processes through CRM applications can have a positive ripple effect throughout the enterprise.
(full story)