My spin: Story of how Dan Bricklin, creator of the spread sheet is reaching small businesses via his company, Trellix, now owned by web hosting company Interland.
News Clip: CONCORD, Mass. — EARLY one morning last month, 14 small-business owners gathered around a table and, over coffee and muffins, spoke for the next two hours of their curiosity and qualms about taking the technological plunge into Web sites, company e-mail addresses and perhaps even selling over the Internet.
They ran genuinely small businesses, most with a handful of employees, some sole proprietors among them. They sold bridal clothes, antiques, jewelry, security systems, flowers, herbal-care products, greeting cards and gourmet foods. Most of them said they used e-mail-messages regularly, but none had company e-mail addresses or Web sites.
This focus-group session was one of dozens sponsored in the last few months by Interland, a company that is hoping to cash in on the potentially vast but tricky market for helping small businesses get online. Behind the one-way mirror at this session and others sat Dan Bricklin, Interland’s chief technology officer. His job is to study how small businesses do, and do not, use technology ó the needs, wishes and fears of their owners. Then, he must try to design simple, affordable software tools to give them what they want.
Latest posts by Ramon Ray (see all)
- 3 Reasons Invoicing Apps Are Essential For Fledgling Businesses - November 28, 2016
- Don’t Let Technology Create Blinders On Your Persepctive. Every Leader’s Nightmare. - November 27, 2016
- Video Humanizes Your Brand: 3 Tips To Use It For Your Business. - November 4, 2016