Press Release: Small Businesses Say Software Increases Productivity, But Admit They’re Not Investing Enough Money

My spin: Computers give life to business processes. Software gives life to computers. Businesses that want to succeed, that want to move faster, that want to make their customers happier must invest in software productivity.
News Clip: SANTA CLARA, CA – May 19, 2003 – Seventy-three percent of small businesses with less than 100 employees say that software has increased their company’s productivity, in a nationwide survey commissioned by FileMaker, Inc. Despite the productivity benefits, 36 percent of small businesses said they are not spending enough money on software.
“Small business success hinges on productivity, which is why these companies turn to software applications such as FileMaker Pro,” said Dominique Goupil, president, FileMaker, Inc., maker of the popular FileMaker Pro database. “In a challenging economy, software that helps companies do more with less is one of the best investments a small business can make.”
The same survey also found that thirty-four percent of small businesses say their ability to effectively manage their data is poor-to-average. Only eighteen percent said they are “excellent” at managing their information.
“While it’s clear that small business is reaping the productivity benefits of software, most businesses still need to improve the way they manage their information,” said Goupil. “A primary ingredient in business productivity is the ability to efficiently gather, manage and share information.”
Other Survey Findings
∑ Eighty-four percent of small businesses say software is critical to their business success.
∑ More powerful computers, email, software and cell phones were the most cited new technologies that have had the greatest impact on a business’ productivity.
∑ The reputation of a software product is the most important criteria for nearly half of small businesses – more than twice that of the nearest criteria, cost.
Background and Methodology
The nationwide survey of 200 small business owners and managers was conducted by Greenfield Online, an independent data collection firm, on behalf of FileMaker Inc. Respondents to the survey included 200 business owners and managers whose companies employed less than 100 people. Results were also subdivided into three business sizes, including SOHO (one person businesses), 2-10 employees, and 11-100 employees. The survey quotas were set regionally, to ensure nationally representative results. The margin of error is +/- 6.93 percent.