Best Software Announces New Marketing Appointment to Drive Corporate Branding and Marketing Integration

IRVINE, Calif., June 12 /PRNewswire/ — Best Software today announced the appointment of Dennis Frahmann to the new post of senior vice president, integrated marketing communications. Reporting to Nina Smith, executive vice president and chief marketing officer, Frahmann will have overall responsibility for all internal and external marketing communications, including corporate branding, public relations, advertising and events.
“Dennis brings more than 20 years of experience in brand and marketing communications to support our leading Abra, ACT!, FAS, MAS90, MIP and Peachtree brands,” said Smith. “He will be instrumental in driving our ongoing communications campaigns as we continue to build awareness of Best Software as a single-trusted vendor of comprehensive business management solutions for small and mid-sized organizations.”