NETSUITEô API ENABLES COMPANIES TO CREATE E-COMMERCE APPLICATIONS

My spin: NetSuite API is powerful. I’ve gone through the feature list of NetLedger’s latest offering and what can I say it is indeed a full scope solution. Having a database and even an e-commerce web site is easy to do. You can use Paypal and have the beginings of e-commerce or move up to Yahoo Stores or one of some other hundreds of solutions. However when you went to make an Amazon.com like online store – customer login, event/customer driven forms and etc takes a LOT more. Netledger’s new NetSuite API makes all of this, and more, possible.
Here’s on clip from NetLedger:
“NetLedger also gives you a more effective way to handle sales lead information. Other site management systems send you visitor information by e-mail, requiring you to re-enter the data into your sales application. In contrast, NetLedger Web forms create an instant, time-stamped online record containing all contact information and answers to custom questions ó and store this record in a centralized database that can be accessed by sales, accounting and other departments.”

News Clip: New Web Store Developer Toolkit Allows Static Web Sites to Instantly Become Database Driven E-commerce Sites
San Mateo, CA. – June 2, 2003 – NetLedger, Inc., makers of OracleÆ Small Business Suite, today announced that NetSuite, the most widely used on-line mid-market business management application, offers a new Web platform for building e-commerce applications. The new NetSuite application programming interface, called the Web Store Developer Kit (WSDK), provides companies with an easy way to convert static Web sites into dynamic database-driven e-commerce sites that are tightly integrated with their front- and back-office operations. Thus far, more than 100 companies have implemented the new WSDK standard. Several of these integrated web sites can be seen at . The Oracle Small Business Suite name is used under license from Oracle Corporation (NASDAQ: ORCL).
Turning a static Web site into an e-business destination — where products and prices are dynamically updated, each customer is charged their own price level and displayed their own content, inventory is tracked in real-time, orders are taken on a secure shopping cart with fraud protection, multiple warehouses are instantly notified for fulfillment, and customers can track their orders and support tickets — has been a daunting challenge for even the largest companies. It requires tying together a Web site with separate on-site systems for inventory, invoicing, shipping, customer service, contact management and document publishing. An e-commerce capable Web site can easily cost more than $100,000 to create.
The new NetSuite WSDK eliminates this problem, allowing customers to have a full e-commerce application for as little as $400 a month. More importantly, what users get is not a low-end Web store, but the holy grail of high-end Web sites – a reliable and scalable site personalized to the visitor, offering robust functionality and seamless integration.
“I have been responsible for creating database driven e-commerce sites, and only the largest companies can afford to build them,” said Zach Nelson, president and CEO of NetLedger. “The WSDK is a major break-through in allowing companies of all sizes to treat their customers the way sites like Amazon.com do.”
More than one hundred companies have successfully implemented the NetSuite WSDK to link NetSuite’s front- and back-office functionality to their sites, automating their entire business operations.
The Web Store Developer Kit was designed to integrate NetSuite’s existing front- and back-office functionality into any Web site through an easy-to-implement HTML script/query interface. With this NetSuite application programming interface, customers are able to build customized Web sites that have full e-commerce capabilities by linking their site to NetLedger Web Store’s secure shopping cart and checkout technology. The scripts provide real-time product, entity, and custom record data such as pricing, inventory, contacts or payment terms. Editing the data in NetSuite’s user-friendly interface dynamically updates the information displayed on the Web site. Providing HTML scripts for insertion into an existing Web site, the Web Store Developer Kit can convert any static Web site, hosted by anyone on any platform, into a dynamic database-driven Web store that is completely integrated with NetSuite. NetSuite will soon even offer dynamic Web hosting-enabling existing sites to be transferred to NetSuite for enhanced performance, greater scripting flexibility, and customer-specific content publishing-making NetSuite the one-stop destination for all of a business’ Web needs.
Advanced on-line CRM functionality includes automatic event-driven customer communication, individualized customer portals, and a complete suite of customer self-service features. The NetSuite system automatically sends e-mails to customers when an order is placed or shipped, including tracking numbers, methods of shipment. NetSuite offers the ability to embed on-line lead forms in Web sites, allowing for automation of lead capture and routing of new visitor information. NetSuite also allows customer support to be delivered on-line, either by embedding trouble-ticket forms directly on the Web site, which are then routed, or via publishing of a self-service knowledge base that Web site visitors can use to answer their own questions. In addition, NetSuite’s customer center can be tied to external Web sites, allowing customers to view their order history, review their trouble tickets, view estimates, pay invoices, or update their customer profile.
Secure Order Processing – WSDK gives access to a powerful shopping cart within NetSuite, free of charge. This shopping cart streamlines customer interactions with event-driven e-mail upon order shipment, fulfillment and lead captured. The checkout process includes secure credit card processing — including verification, authorization and payment — with two layers of credit card fraud protection. It also includes invoicing with terms, customizable checkout and registration forms, and UPS OnlineÆ Tools. The shopping cart can accept coupons with flexible expiration terms that are tracked back to partners and marketing campaigns. The shopping cart can also associate customers to their referring partner for tracking commissions and ROI of marketing campaigns. And the shopping cart enhances customer satisfaction by remembering repeat customers’ addresses and optionally credit card accounts, so data re-entry is not required.
Database-driven product and inventory management – The WSDK allows external Web sites to leverage NetSuite’s advanced inventory management and shipping capabilities to process orders in real-time. Via the WSDK, the NetSuite product catalog can be leveraged to serve real-time pricing and inventory data. Cross-sells and up-sells improve sales. Inventory control settings permit disabling of back orders. Sales reduce available inventory in real-time. Mass price updates enable all prices to be simultaneously increased or decreased by a set percentage. Finally, customer-specific pricing for business-to-business customers is available to completely personalize their shopping experience.

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Ramon Ray, Editor & Technology Evangelist, Smallbiztechnology.com . Editor and Founder, Smart Hustle Magazine Full bio at http://www.ramonray.com . Check him out on Google Plus, Twitter or Facebook