News Factor: Revisiting Core IT Strategies

My spin: This ties directly into my interview with Norm Brodsky (Inc Magazine) about the importance of technology.
News Clip: By now you’re familiar with the recent Harvard Business Review story “IT doesn’t matter,” which argues that the commoditization of IT has negated its strategic value. The author labels IT an infrastructure technology and compares it to railroads and electricity. Those technologies provided early adopters with competitive advantages, he acknowledges, but once everyone acquired access, the advantages vanished. If only IT were as easy as buying boxcars and kilowatts. The mistake he makes is assuming that network computing begins and ends with acquisition. It has never been about the technology.
(full story)


About Ramon Ray

Ramon Ray, Marketing & Technology Evangelist, & Infusionsoft. Full bio at . Check him out on Google Plus, Twitter or Facebook