NY Times: The Corporate Blog Is Catching On

My spin: Mr. Alan Meckler, chief executive of Jupitermedia in Darien, Conn. views blogging as a marketing opportunity. “But it doesn’t work unless you have some personality in it,” he said. He hit the nail right on the head AND THAT IS WHY so many of you read my news section. It’s filled with great news from all over and my own “spin”.
News Clip: Corporate executives aren’t known as the spill-their-guts type. But some are beginning to participate in an activity once thought to be the preserve of technology geeks and political partisans.
Executives are beginning to blog.
Blogs, short for Weblogs, are Web pages on which the author posts diary-like entries, often commenting on other articles or other blogs while providing links to those sites. Popular blog topics include technology, politics, sports, law (on sites known as blawgs), the Iraq war and knitting.
(full story)

Alan Meckler