Overture unveils content ad service

My spin: The text adv links you see to the left are served by Google and doing extremely well. Much better than traditional banner advertising. Why? It’s relevant information, targeted directly to the user.
MSNBC.com News Clip: PALO ALTO, Calif., June 30 ó Overture Services Inc. on Monday launched a product that delivers ads linked to key words on Web content sites, as it battles rival Google Inc. in the lucrative targeted-advertising market.(full story)