My spin: I really hate this pandering to smaller businesses shtick that so many companies do. Sure you’ve got 10 million customers and you want to monetize them. Fair enough. However, “feel big”. Come on AT&T these are old cliches – can’t marketers think of anything new?
News Clip: Company Launches Suite of Services for Small and Mid-Size Businesses
REDMOND, Wash., Aug. 4 /PRNewswire-FirstCall/ — AT&T Wireless today announced the availability of AT&T Wireless Business Advantage, a specially designed suite of business support services and savings for small and mid-size business customers.
AT&T Wireless Business Advantage was designed to provide these companies with a superior level of support from a highly trained, knowledgeable customer service team who provide faster call resolution, as well as advice on products and services.
“With more than ten million small and mid-size businesses in the U.S*, we designed this comprehensive suite of services with their needs in mind,” said Joe Lueckenhoff, vice president of business marketing, AT&T Wireless. “AT&T Wireless Business Advantage gives these particular customers access to some of the perks usually reserved for bigger companies.”
The suite of services includes:
— Specialized business support and billing tools
— Significant service savings
— Preferred business equipment pricing
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