Why I Have to Write about Apple

My spin: Yeah, I often get a “who cares” attitude about Apple and the business world (not including the multi-media world of biz). But this BW article puts some things into perspective.
Business Week News Clip: Innovation and influence — rather than paltry market share — are the true measures of this computer company
I’m often asked: Why do I write columns about Apple Computer products? After all, the Macintosh has considerably less than 5% of the market for personal computers, and among the business computer users who are the core of BusinessWeek’s readership, the share is even lower. Add to that the fact that secretive Apple (AAPL ) is a difficult company to deal with — which would make it doubly easy to ignore its products. (full story)