Cnet: ‘Commodity’ not a dirty word at Dell

NEW YORK–Although more and more computers are being built using off-the-shelf parts, which many in the industry consider to be ordinary commodities, standardization has yet to stamp out innovation and creativity in the PC market, said Kevin Rollins, Dell’s president.
Rollins, a keynote speaker Tuesday at the TechXNY conference’s PC Expo trade show, used his appearance to argue that the widespread use of standard components, such as Intel processors, is letting Dell increase its market share and profitability while improving the way its customers use PC technology. (full story)