Instead of just selling a database solution, FileMaker is now out to help businesses do more. I’ve worked with databases for years (Microsoft Access) and can attest to their value. Many businesses DO NOT keep customer records in order but instead rely on slips of paper and a faulty memory.
“Dating Your Leads. Marrying Your Customers” can ONLY be achieved with a database of customer information.
FileMaker, Inc., which markets the popular FileMaker database software, announced today it will publish ready-to-use applications for business-specific tasks. Based on FileMaker Pro 6 database, FileMaker Applications are designed for simple installation and do not require expertise in how to use a database. In two related announcements today, FileMaker also said the first two FileMaker Applications — FileMaker Recruiter ($299 U.S. suggested list price) and FileMaker Meetings ($49 U.S. suggested list price) — are available starting today at http://store.filemaker.com/applications/.
¬Organizations need to work faster and smarter, so there¬s a great demand for easy to use software that helps people get the information they need when they need it,¬ said Dominique Goupil, president of FileMaker, Inc. ¬Also, we see a unique opportunity to gain new customers looking for point solutions to the most popular business problems, in addition to those attracted to FileMaker as a toolkit for creating custom solutions.
FileMaker, Inc. will develop applications on an ongoing basis, addressing common business tasks that require gathering, managing and sharing information, such as sales prospecting, project management, asset tracking, soliciting donations and customer service. Each application generally includes built-in email and reporting templates that allow users to personalize and automate communications and the sharing of information.
The new applications initiative will attract new users to FileMaker, growing the market of potential clients for independent developers who create custom, professional solutions based on FileMaker. FileMaker is selecting application themes that usually have a low priority for busy IT departments. Although FileMaker Applications are designed to be ready-to-use applications, they can also be customized and extended by developers.
Don’t forget Intuit has a similar but much more robust and extensive program for its business customers and developers to use and make, respectively, supporting applications for Quickbooks.
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