My spin: Everyone’s trying to reach the smaller business market. Some, like HP and its competitors have tons of money, others don’t have as much money to advertise and launch glossy new programs. However, it’s a market that with diligence, persistence, a great product, and a few other things can be lucrative.
If you can get visibility in front of your audience, get others to evangelize it (reseller, or other influencer) then you’ve got half the battle (and only half).
Hewlett-Packard plans to renew its ties with small businesses this week.
The Palo Alto, Calif., computing giant is set to unveil a new suite of hardware and services aimed at small businesses, according to executives. It will tout the new products as simple enough to manage for small companies that don’t have an IT staff, but with features that will also help the companies compete against larger rivals. (Full story)
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