MSNBC: AMD’s Athlon steps up to 64 bits

The chipmaker will unveil its Athlon 64 processor on Tuesday. Along with added performance, the chip offers PC buyers the option of upgrading to 64-bit software–a feature Intel’s Pentium doesn’t offer.
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My spin: 64bit computing is now here – on the desktop. However will consumers AND software makers bite? Is there a large enough industry – yet – for 64bit computing. Maybe INTEL and it’s partners won’t move yet, shutting out AMD?