USA Today: Don’t punish cell phone users in bid to keep customers

Nov. 24 is supposed to be the day that cell phone users are freed from captivity by their wireless providers. Starting then, a new federal rule will let consumers keep the same number when they switch carriers. This one mandate could have a big impact, as customers who have been unwilling to endure the hassle of changing numbers are freed to shop around for better service. (full story)

My spin:A great editorial by USA Today. Most importantly – great cell phone carriers should use the number portability service as a way to attract new customers from carriers who are not doing so well.