ACCPAC Increases Competitive Advantage for SMBs With New Business Intelligence Tool-ACCPAC Sales Optimizer

ACCPAC International, Inc., a subsidiary of Computer Associates International, Inc. (NYSE:CA) , announced today the launch of ACCPAC Sales Optimizer(TM), a business intelligence tool for small and mid-size businesses (SMBs) seeking a cost-effective system for improving their sales planning, analysis, and strategy development.
ACCPAC Sales Optimizer mines a company’s transactional and customer data and creates visual snapshots of sales performance metrics that are the foundation for planning and ultimately seizing new business opportunities. Using graphical ‘dashboards’ and other easy to manage graphical elements, this latest business management application from ACCPAC clearly identifies sales successes and opportunities, provides trend analysis, and critical sales analysis. It instantly identifies typically overlooked customer opportunities, such as cross-selling, order frequency, and growth potential for products and margins with existing customers. ACCPAC Sales Optimizer fully integrates with all editions of the award-winning ACCPAC Advantage Series(TM) and ACCPAC Pro Series(TM) accounting systems, and allows data to be exported to spreadsheet programs such as Microsoft(R) Excel.
“ACCPAC Sales Optimizer takes a leap ahead of standard sales analysis tools and gives sales managers and business owners a sharp focus not only on where sales are happening, but where sales should be happening,” said ACCPAC President and CEO, David M. Hood. “That kind of forward-thinking sales intelligence creates more opportunity to drive business growth and offers a tremendous competitive advantage.”