AP: Intuit Apologizes to TurboTax Customers

SAN FRANCISCO – Hoping to win back alienated customers, personal software maker Intuit Inc. is formally apologizing to users of its popular TurboTax program who rebelled against an anti-piracy feature the company introduced last year.
(full story)

My spin: In typical Intuit fashion, Intuit listened to its customers. This “listening” to a bit too long, but nevertheless it was done. A rarity these days. HOWEVER, consumers must understand that software vendors must protect their intellectual property.


About Ramon Ray

Ramon Ray, Marketing & Technology Evangelist, Smallbiztechnology.com & Infusionsoft. Full bio at http://www.ramonray.com . Check him out on Google Plus, Twitter or Facebook