Cnet: Google bolsters advertising tools

Google is augmenting its popular AdWords program with several new features, including a tool that lets advertisers gauge how frequently clicks on paid links result in transactions. (full story)

My spin: This is what will separate the SE players. Who can offer compelling features to attract advertisers and searchers – which is the only way advertisers will stay.


About Ramon Ray

Ramon Ray, Marketing & Technology Evangelist, & Infusionsoft. Full bio at . Check him out on Google Plus, Twitter or Facebook