Google is augmenting its popular AdWords program with several new features, including a tool that lets advertisers gauge how frequently clicks on paid links result in transactions. (full story)
My spin: This is what will separate the SE players. Who can offer compelling features to attract advertisers and searchers – which is the only way advertisers will stay.
Latest posts by Ramon Ray (see all)
- Advice from the 2017 SXSW Dell Experience: How to Pitch a Complex Business - March 30, 2017
- The Experience: Dell Showcases the Power of Technology at SXSW 2017 - March 28, 2017
- Accounting Gets Artificial Intelligence: Xero’s New Service - March 16, 2017