Cnet: Google bolsters advertising tools

Google is augmenting its popular AdWords program with several new features, including a tool that lets advertisers gauge how frequently clicks on paid links result in transactions. (full story)

My spin: This is what will separate the SE players. Who can offer compelling features to attract advertisers and searchers – which is the only way advertisers will stay.

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Ramon Ray, Editor & Technology Evangelist, Smallbiztechnology.com . Editor and Founder, Smart Hustle Magazine Full bio at http://www.ramonray.com . Check him out on Google Plus, Twitter or Facebook