“‘Does CRM make a difference and deliver on its promises?’ I don’t know. What are you doing with it? You can lead a sales representative to a mouse, but you can’t make him click,” says Joe Galvin, Gartner vice president and research director, CRM strategies.
The original promises of CRM software were lofty. It would shorten the sales cycle, increase revenue per order, boost lead closure, and cut the time salespeople spent on administrative tasks. It would increase visibility into the sales pipeline. (full story)
Latest posts by Ramon Ray (see all)
- 4 Tips for Staying Safe on a Public Computer - January 20, 2017
- 5 Tips To Choosing Your Marketing Automation Provider - December 16, 2016
- GoDaddy Enhances Mobile Shopping With ApplePay and Shopping Cart Intelligence - December 14, 2016