Several years ago, just before the bubble burst, the term “one-to-one marketing” was all the rage. Capturing information about every site visitor and customer was crucial, because marketers assumed that using that data to serve up highly customized Web pages would vastly increase what a customer was willing to buy.
My spin: Wow. This is indeed interesting. I’m a firm believer in segregation (that’s funny coming from a black guy or African American 🙂 ). However in dealing with customers it’s a must. Better customers should get better service. But then again, personalization, aka Amazon.com also has a point?
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