USA Today: Virgin branches out into electronics gear

Sir Richard Branson wants to sell you a low-cost MP3 player and a cheap airline ticket. It’s all part of the charismatic 53-year-old Virgin Group founder’s grand plan to conquer the American market. (Chat transcript: Virgin founder Richard Branson) (full story)

My spin: Now that “everyone’s doing it” where will the differentiation come from. There’s only one iPod.