AT&T Wireless Takes Its Customers to the EDGE

Company Offers Fastest National Mobile Wireless Data Service In North America
Unveils Unlimited Wireless Data Plan for Businesses
AT&T Wireless today began offering the fastest national mobile wireless data service in North America, enabling businesses to improve productivity by unwiring their operations and providing mobile professionals unmatched coverage and speed.
AT&T Wireless took center stage at COMDEX as it announced the availability of EDGE (Enhanced Data rates for Global Evolution), a significant upgrade to its Next Generation wireless network. EDGE offers average data speeds between 100-130 kbps — nearly twice as fast as other national mobile wireless networks and up to three times faster than traditional wired dial-up services.
“EDGE gives customers a much-enhanced wireless experience, providing data speeds dramatically faster than ‘so-called’ 3G services offered by other wireless companies,” said John Zeglis, Chairman and CEO of AT&T Wireless. “It boosts the efficiency of a business’ work force by giving mobile employees fast and easy access to the same business applications they have in their office. EDGE speeds will make it simpler for people to be as productive when they are on the go as they are in their home or office.
EDGE service is now available nationally to customers located in areas served by the AT&T Wireless GSM/GPRS Next Generation network, covering approximately 215 million people, some 6,500 cities and towns and areas along more than 30,000 miles of major highways. The company is offering EDGE in Puerto Rico and Bermuda, and plans to deploy EDGE throughout its properties in the Caribbean in the near future. In addition, Rogers AT&T Wireless has added EDGE capability in the Greater Vancouver area and will deploy EDGE throughout its Canada-wide network beginning next year. The combined networks provide AT&T Wireless customers across North America with access to high-speed, multi-functional services when they travel.
AT&T Wireless also introduced the new Sony-Ericsson GC-82 modem card which provides average download connections of 100-130 kbps, with speed bursts of up to 200 kbps when used on the AT&T Wireless EDGE network. For customers traveling outside the EDGE coverage area, the modem operates at GPRS speeds offered by AT&T Wireless affiliates and roaming partners in the United States. Business customers signing up for a two-year contract can purchase the EDGE modem card for $149.99, after rebate.
“Today’s business environment demands continuous productivity, and mobile professionals need a reliable means to download attachments and large data files while on the go,” said Andre Dahan, president of AT&T Wireless Mobile Multimedia Services. “Only EDGE provides them with the speed and coverage they demand. To succeed in a fast-paced world, employees must be able to access information quickly that is critical to performing their jobs and serving customers. By getting an unlimited wireless data plan on the EDGE network at the same monthly price they’ve been paying for GPRS, our customers will realize a price-performance value up to four times better than GPRS and roughly twice that of our competition’s offers.”
AT&T Wireless offers a variety of wireless data plans to meet the needs of today’s customers. The company’s unlimited data plan lets businesses with employees who are heavy data users take full advantage of the wireless data speeds of the EDGE network without worrying about connection costs. The unlimited data plan is priced at $79.99 a month.


About Ramon Ray

Ramon Ray, Marketing & Technology Evangelist, & Infusionsoft. Full bio at . Check him out on Google Plus, Twitter or Facebook