The computing giant has, for instance, released a number of software applications to make its PCs easier to use, such as the hard-drive recovery system RapidRestore, and it is set to back up the technology with advertising and marketing plans touting the advantage of going with IBM, especially in the growing laptop market.
“I would like to see us do a better job of articulating the job we do on the machines,” Deepak Advani, vice president of marketing for IBM’s personal computing division, said during an interview at Comdex here Tuesday. One idea is to create tools for IT managers that tally how many times the specialized software IBM loads onto its machines comes into play “so they can see the volume of times it is used,” he said. (full story)
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