Constant Contact(R) Customer Illustrates E-Marketing Best Practices for Small Businesses in Aberdeen Report

Online jeweler,, grows revenue by 400% and increases Website traffic by 15% with Constant Contact
Constant Contact customer,, is featured in a recent Aberdeen OnSite Profile that highlights how one small e-commerce operation has leaned heavily on e-mail marketing for growth.
The report at details how, a direct marketer of affordable, designer-inspired jewelry, watches, and handbags has used Constant Contact Do-It-Yourself Email Marketing(TM) to market new products and promotions to her customer base resulting in a 400% increase in sales and 15% increase in Website traffic.
“Constant Contact instantly generated positive results for us, as sales spiked and traffic increased,” said Au-Co Mai, CEO of “And our e-mail subscriber base continues to grow today. Our success depends on serving our customers better and faster. With Constant Contact, we can deliver value directly to our customers.”
“Email marketing is the small business’ answer to customer relationship management (CRM),” said Kent Allen, research director, Aberdeen Group, Inc. “The demand for relatively robust, easy-to-use, and inexpensive e-mail marketing tools is strong among entrepreneurs, small marketing organizations and associations. For many of these organizations, e-mail marketing is, or will soon become, the central focus of their marketing efforts due to its immediate results, low cost, measurability and ease of implementation.”
With Constant Contact, small businesses and associations can drive sales and develop ongoing relationships with their customers, members and site visitors with easy-to-use, customizable, permission-based email marketing tools and services. Constant Contact makes it easy and affordable for small companies to build and manage permission email lists; create and send eye- catching HTML email newsletters, announcements and promotions; and track results with no technical expertise necessary.

My spin: Email marketing – if done correcty – works and works well. I’ll be speaking about this subject (in part) at SCORE-NYC.